Red Bull, ¿Venta de bebidas o puro marketing?

By 31 No tags Permalink

Hoy vengo a hablaros de una de las compañías más famosas de la última década. ¿Quién no conoce su logo? ¿O su lema?

Seguro que todos habéis probado esta bebida en algún momento de vuestra vida y probablemente hayáis asistido a algún evento promocionado por ellos.

Esta compañia se rige por un modelo de negocio que me encanta, es insólito pero funciona.

Red Bull se centra en los medios, en los eventos y en segundo plano, vende bebidas energéticas.

Es tal la importancia que le dan a los medios tradicionales que Red Bull tiene una revista propia, “The Red Bulletin”, y en algunos países tienen incluso programas de televisión propios.

 

The-Red-Bulletin

La marca en vez de anunciarse y pagar publicidad en otros medios, se esforzó en crear los suyos propios y hoy, les saca el máximo partido.

El hecho es innegable, venden un sólo producto pero de calidad y con auténtico valor añadido.

Las cifras son espectaculares, más de cinco mil millones de latas al año, nueve mil empleados repartidos en 165 países y una reputación que la sitúa como la empresa más poderosa del mundo en el campo del marketing de contenidos, por delante de Samsung, Google y Nike.

Las acciones de Marketing no han dejado de sorprendernos. Y es que Red Bull invierte el 25% de su facturación global en publicidad.

Empezaron llenando las playas y competiciones de latas gigantes y merchandising, lo cuál definía un ambiente de fiesta pero competitivo. También han contratado personajes famosos como Eminem o Paris Hilton para promocionar imagen.

Pero como siempre, a mí lo que más me llaman la atención fueron los inicios. Porque darse a conocer cuando no tienes medios es menos sencillo y la creatividad y el ingenio se vuelven impagables.

Cuando empezaron a distribuir las bebidas buscaron formas de promocionarse gratis, y llegar al público objetivo. ¿Qué se les ocurrió? Pues llenar el suelo de eventos y festivales de botes y botellas vacíos de la marca. Unos cuantos metros más adelante regalaban muestras de la bebida a los asistentes, para repartir lo que por entonces llamaban “energía libre”.  Simplemente genial.

VALENCIA, SPAIN - FEBRUARY 01:  Sebastian Vettel (L) of Germany and Mark Webber (R) of Australia  attend the unveiling of the new Red Bull Racing RB7 at the Ricardo Tormo Circuit on February 1, 2011 in Valencia, Spain.  (Photo by Mark Thompson/Getty Images) *** Local Caption *** Sebastian Vettel; Mark Webber

Valencia, España – Febrero de  2001: Sebastian Vettel y Mark Webber

En mi opinión, los dos momentos clave en la vida de Red Bull fueron el titulo mundial de constructores en Fórmula 1 y el exitazo de la misión Stratos.

Creo que éste fué un momento histórico, no sólo porque nunca se había hecho nada parecido sino también en cuanto a que supuso una hazaña de un nivel científico-técnica y de marketing que poco puede compararse a otras.

Las etapas de la misión de Felix Baumgartner ejemplifican muy bien la técnica que utiliza Red Bull en el Marketing.

  • Crea tu propia historia y contrata a los mejores profesionales del sector.
  • Ten un plan de acción para el antes, el durante y el después.
  • Potencia los canales de la marca, presta mucha atención a los detalles y ten cautela con las redes sociales.
  • Logra colaboraciones con todos los medios nacionales para asegurar la multiplicación del impacto de tus acciones, ofreciéndoles múltiples versiones de tus contenidos y en varios formatos (y con los derechos que ello conlleva).
  • Y voilá, tenemos a medio planeta pendiente de un tipo tirándose del cielo.

De aquí, que el futuro de la compañía vaya más ligado a monetizar la influencia e imagen de la marca que a la venta de sus bebidas.

Si os ha resultado interesante este artículo, os animo dejar vuestro comentario en la parte inferior.

 

31 Comments
  • seo
    agosto 30, 2015

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

  • Erma
    octubre 21, 2015

    Believe it or not, almost 10% of learners within the Usa have experimented throughout their
    educational job with nootropic stimulants. ‘s Wort

  • Brazilian Virgin Hair
    octubre 23, 2015

    these are generally extremely trendy,fine, for example. i am just simply just concerned about the things nasty climate should caused by Brazilian Virgin Hair https://www.youtube.com/watch?v=GM1xVsMh-dE

  • opzjcebfer
    noviembre 5, 2015

    Red Bull, ¿Venta de bebidas o puro marketing? – TovarPrice
    [url=http://www.g4c4d4g2gx2a5dfe23o3c09nw25n38n8s.org/]uopzjcebfer[/url]
    aopzjcebfer
    opzjcebfer http://www.g4c4d4g2gx2a5dfe23o3c09nw25n38n8s.org/

  • how big can i build a shed in my garden
    noviembre 5, 2015

    Whenn iit comes down too in order to do in LA, go to isn’t completed
    withouut a holiday to the beach resort. Make confident that yoou eatt healthily too.
    Hacing good outside shooters essential to tto be a good class.

  • krhxrohex
    noviembre 6, 2015

    Red Bull, ¿Venta de bebidas o puro marketing? – TovarPrice
    [url=http://www.g06583k5k9o4javr3oj9p3g91frbs801s.org/]ukrhxrohex[/url]
    akrhxrohex
    krhxrohex http://www.g06583k5k9o4javr3oj9p3g91frbs801s.org/

  • stickers
    noviembre 6, 2015

    Hey just wawnted to give youu a quik headxs up and let you know a ffew of the images aren’t loading
    properly. I’m not sure why butt I think iits a linking issue.
    I’ve tried itt in two different browsers and both show
    the saje results.

  • is the salvation diet real
    noviembre 13, 2015

    They key here is to always make sure that you do not strain yourself.
    I even hate that word diets, because it is linked to
    feelings of restriction and unhappiness but what I do believe in is a sensible nutrition plan which allows you to eat five to six enjoyable small meals a day.
    Many vegetarians thought by skipping a meal or 2
    will help them lose weight faster.

  • gestapo
    noviembre 13, 2015

    I have a portable version of Firefox on an external drive and I’d like to export my current Firefox settings form my laptop Firefox to it.. . Is this possible?.

  • the salvation diet works
    noviembre 13, 2015

    These suggestions will assist you drive yourself just a bit
    harder next time you are worn out and seem like
    quiting. But how many overweight vegetarians will do them both.
    In addition, since not all disabilities are the same,
    always make it a point to consult a medical professional before starting any weight loss program.

  • Chu
    noviembre 14, 2015

    I’d like to find out more? I’d love to find out some additional information.

  • scam salvation diet
    noviembre 14, 2015

    only to end up tired and frustrated, the muscles are hidden layers of fat.
    If you’re going to be eating out, think about a Chinese or Japanese restaurant first.

    They are great desire to drink soft drinks will be greater
    risk of obesity, diabetes or osteoporosis.

  • dubai escort
    noviembre 14, 2015

    I’m wanting to download some videos from various different sites like youtube, Google videos, and a few other sites for my entertainment at home. I’ve downloaded an extension from Media Converter for Firefox, but I don’t see it anywhere. Can someone recommend an extension to allow me to download online videos?.

  • xxx melayu
    noviembre 15, 2015

    Right here is the perfect webpage for anybody who would like
    to understand this topic. You understand so much its almost tough to
    argue with you (not that I really will need to…HaHa).

    You certainly put a new spin on a topic that has been discussed
    for many years. Excellent stuff, just great!

  • seo
    noviembre 15, 2015

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

  • Michell
    noviembre 15, 2015

    Hello this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting
    a blog soon but have no coding skills so I wanted to get advice
    from someone with experience. Any help would
    be greatly appreciated!

  • ryalor profit system review
    noviembre 16, 2015

    These suggestions will assist you drive yourself just a bit harder next time
    you are worn out and seem like quiting. Many people can’t afford the costs of procedure and recovery that weight loss
    surgery needs. Chlorogenic acid is a naturally-occurring phytochemical found mainly in fruits, vegetables, and coffee.

  • http://all4webs.com/douglasjespinoza/home.htm?7921=13827
    noviembre 17, 2015

    Incredible points. Solid arguments. Keep up the good
    spirit.

  • walktc treadmill
    noviembre 18, 2015

    Hello! Do you use Twitter? I’d like to follow
    you if that would be ok. I’m undoubtedly enjoying your blog and look forward to new updates.

  • Sue Rutherford
    noviembre 18, 2015

    Nice blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Thanks

  • video
    noviembre 18, 2015

    only to end up tired and frustrated, the muscles are hidden layers of fat.
    However, it can be made easier than it appears to you.
    Chlorogenic acid is a naturally-occurring phytochemical found mainly in fruits,
    vegetables, and coffee.

  • Rae
    noviembre 18, 2015

    Howdy! I realize this is kind of off-topic however I needed to ask.
    Does operating a well-established blog such as yours require a massive amount work?
    I am brand new to operating a blog but I do write in my journal daily.
    I’d like to start a blog so I can share my own experience
    and views online. Please let me know if you have any recommendations or
    tips for new aspiring bloggers. Thankyou!

  • telebegencler.com
    noviembre 19, 2015

    It’s in fact very complex in this full of activity life
    to listen news on Television, thus I just
    use web for that reason, and get the latest news.

  • waar krijg je kanker van
    febrero 2, 2016

    Good day very cool blog!! Guy .. Excellent ..
    Amazing .. I will bookmark your web site and take the feeds additionally?
    I am glad to find a lot of helpful information right here within the submit, we’d like develop more strategies in this
    regard, thank you for sharing. . . . . .

  • naprawa komputerow warszawa
    febrero 3, 2016

    I quite like reading through a post that can make people think.
    Also, thank you for allowing for me to comment!

  • linked here
    febrero 3, 2016

    excellent put up, very informative. I wonder why
    the other experts of this sector don’t understand
    this. You must proceed your writing. I’m confident, you’ve
    a huge readers’ base already!

  • Spiruline en poudre : Les usages
    febrero 3, 2016

    Merci pour ce site très interressant. Je lirez les prochains posts avec interet. Claude

  • Brandy
    febrero 3, 2016

    Appreciate this post. Will try it out.

  • breast augmentation santa monica
    febrero 3, 2016

    Thanks , I’ve just been looking for info about this topic for ages and yours is the greatest I have came upon till now. But, what in regards to the bottom line? Are you sure about the source?

  • videos de gays
    febrero 3, 2016

    Dono de um mastro enorme e grosso Esteban Orive faz a alegria de todo passivo, amante do sexo bareback ele fode com tesão e deixa cu
    de seus parceiros impiedosamente arrombado e consequentemente cheio de gala.

Responder a opzjcebfer Cancelar respuesta

Tu dirección de correo electrónico no será publicada. Los campos necesarios están marcados *